10.8.52

USP/POSITIONING


Ferrari Sport Car is positioned as a high class with luxury car of innovation to attract the customer, and has made a good service for customer mind.
Ferrari use specific model of sport car as a Unique selling Point (USP). They divided in various styles to focus on the customer. For each style of all models have superiority complex in self. Besides, they use tone (color) of car is red color, it can indicate hottest car with speed car as I mentioned that it likes Prancing Horse. The hottest car shows all the emotional of the races and luxury car that they use a modern and quality spares for contentment of the customer.
Innovation of the world made something to progress and success. And the same way, Ferrari try to do and exert in everyway to success and show that it still be number one in your heart.

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