** Magazines **


Ferrari’s web site is one of the most important ways to use for advertising of Ferrari Company. In the internet can give the information and application for the customer. They realize about the customer needs, so they use excellent way that they use internet is a centre to meet and greet, share information, and give a comment about the innovation of Super Sport Car. Moreover, it is friendly way to join in their club. For example, Ferrari Club Thailand or in short FCT, they were founded in 1994 by a small group of enthusiastic members. FCT members include actors, engineers, architects, doctors, bankers, hoteliers and entrepreneurs.

Ferrari Events is one of the best ways that can make the priority to profitability of their company and the customer too. Because of Ferrari Events, they would like to launch the product through the various events because it is very easy to the customer’s comment or need to give question. And importantly, the customer can touch and taste the real or a specific model of Super Sport Car. As we can see, Ferrari often shows their sexy, luxury, and beautiful car with events places.

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