** Ferrari Sport Commercial **
Promotion Strategy:
Example of Ferrari Sport Car Advertising Campaigns
This is amazing commercial advertisement of Ferrari Sport Car from television commercials. They realize to present as the continued branding strategy of Ferrari Sport Car.
In the commercial advertisement, they realize that the specific model and velocity of Super Sport Car as a unique selling point. Because of the feature of Ferrari Sport, it will be good looking in many designs such as luxury, sexy, wealthy, cruel, beautiful, and handsome car. Especially, it is a speed car like Prancing Horse. Moreover, most of tone or color of Ferrari Super Sport Car is red color that can increase their profit and attract the customer mind. Because of the hottest color, it looks like luxury or wealthy car that is appropriated with the high class person. And the same way, it indicated with adventurer or fighter on street or speedway. The excellent of Ferrari commercial advertisement use specific model and velocity of car that it is effect emotional impact directly. For the advertising aim of Ferrari are Reminder Advertising and Informative Advertising for buyer or customer.
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