This is gallery picture in slide show of Super Sport Car -->FERRARI <-- It indicated about emotional brand, to show luxury and sexy brand.
10.8.52
RATIONAL
Dreams’ Travel beyond Frontier is short sentence that I would like to show you about my speed and cool life. So Ferrari is my cool dream that I am interested. Speed, luxury, sexy and fierce car are my idol car. Although, it is more high class or very expensive but it is just only my hot dream. Because every one has own dream and would like to do that into perfect things.
COMPANY BACKGROUND
Ferrari SPA is one of the leading Italian sport car manufacturers, with its headquarters in Maranello, Italy. Established in 1928, as Scuderia Ferrari, the company was named after Enzo Ferrari, its founder. The company started its operation by sponsoring drivers and started manufacturing race cars later on. It began the production of street-legal vehicles in the year 1947 only. Today, Ferrari is one of the established names in Formula One racing. It continues to participate in a number of racing competitions.
Now, Ferrari still is number one of car and business car of the world. Because of qualification of Ferrari, there are also luxury, sexy, modern, and fierce car to mix together with perfect car. These are a charm of Ferrari that can attract customer to interest in Ferrari car.
Thank you the information from
http://lifestyle.iloveindia.com/lounge/history-of-ferrari-4729.html
Now, Ferrari still is number one of car and business car of the world. Because of qualification of Ferrari, there are also luxury, sexy, modern, and fierce car to mix together with perfect car. These are a charm of Ferrari that can attract customer to interest in Ferrari car.
Thank you the information from
http://lifestyle.iloveindia.com/lounge/history-of-ferrari-4729.html
--> PRODUCT STRATEGIES <--
PRODUT LINES
In this part, there are various style or product lines of Ferrari Sport Car. For this project, I would like to focus on the age of Super Sport Car. I have divided up into six main parts of Super sport (Ferrari) product lines.
1. Ferrari F430: car of a new generation
F430 is one of style Ferrari Sport Car that is appreciated with the customer needs and especially people who will be modern or a new generation.
2. Ferrari F430 Spider
F430 Spider is Super Sport Car that includes a number of important technical features. I think it is very classical car when we drove or sat it.
3. Ferrari 430 Scuderia
430 Scuderia is Super Sport Car that is appropriated with adventure person or who is love in speedway. I t will be bring you to success dream.
4. Ferrari 612 Scaglietti
612 Scaglietti is one of the classical Super Sport Car that they design to a nimble and beautiful car. It looks beautiful balanced sporty and especially when I saw it I felt luxury time with black color.
5. Ferrari 599 GTB Fiorano
The Ferrari 599 GTB was designed with several specific in mind: to increase driving pleasure, and to ensure comfort, ergonomics and safety.
6. Ferrari California
The Ferrari California is a part of Super Sport Car that they focus on the roof of car. It can convertible with retractable hard – top, and making it a car with a dual soul.
In this part, there are various style or product lines of Ferrari Sport Car. For this project, I would like to focus on the age of Super Sport Car. I have divided up into six main parts of Super sport (Ferrari) product lines.
1. Ferrari F430: car of a new generation
F430 is one of style Ferrari Sport Car that is appreciated with the customer needs and especially people who will be modern or a new generation.
2. Ferrari F430 Spider
F430 Spider is Super Sport Car that includes a number of important technical features. I think it is very classical car when we drove or sat it.
3. Ferrari 430 Scuderia
430 Scuderia is Super Sport Car that is appropriated with adventure person or who is love in speedway. I t will be bring you to success dream.
4. Ferrari 612 Scaglietti
612 Scaglietti is one of the classical Super Sport Car that they design to a nimble and beautiful car. It looks beautiful balanced sporty and especially when I saw it I felt luxury time with black color.
5. Ferrari 599 GTB Fiorano
The Ferrari 599 GTB was designed with several specific in mind: to increase driving pleasure, and to ensure comfort, ergonomics and safety.
6. Ferrari California
The Ferrari California is a part of Super Sport Car that they focus on the roof of car. It can convertible with retractable hard – top, and making it a car with a dual soul.
Thank you the information from
http://www.ferrari.com/English/GT_Sport%20Cars/Pages/Carslanding.aspx
TARGET GROUPS
The Ferrari sport Car focus on the wealthy owners or who are high class person in their group as the main target groups. Because of Ferrari Sport Car, it is very expensive and high class car. They realize that this group of customer has to make their luxury when drove it. Anyway, they realize to focus on who is love in velocity or speedily to adventure on speedway or street. I think Ferrari Sport Car got an excellent success with this group because they can design the specific model that is appreciated with the customer needs.
The Ferrari sport Car focus on the wealthy owners or who are high class person in their group as the main target groups. Because of Ferrari Sport Car, it is very expensive and high class car. They realize that this group of customer has to make their luxury when drove it. Anyway, they realize to focus on who is love in velocity or speedily to adventure on speedway or street. I think Ferrari Sport Car got an excellent success with this group because they can design the specific model that is appreciated with the customer needs.
USP/POSITIONING
Ferrari Sport Car is positioned as a high class with luxury car of innovation to attract the customer, and has made a good service for customer mind.
Ferrari use specific model of sport car as a Unique selling Point (USP). They divided in various styles to focus on the customer. For each style of all models have superiority complex in self. Besides, they use tone (color) of car is red color, it can indicate hottest car with speed car as I mentioned that it likes Prancing Horse. The hottest car shows all the emotional of the races and luxury car that they use a modern and quality spares for contentment of the customer.
Innovation of the world made something to progress and success. And the same way, Ferrari try to do and exert in everyway to success and show that it still be number one in your heart.
Ferrari use specific model of sport car as a Unique selling Point (USP). They divided in various styles to focus on the customer. For each style of all models have superiority complex in self. Besides, they use tone (color) of car is red color, it can indicate hottest car with speed car as I mentioned that it likes Prancing Horse. The hottest car shows all the emotional of the races and luxury car that they use a modern and quality spares for contentment of the customer.
Innovation of the world made something to progress and success. And the same way, Ferrari try to do and exert in everyway to success and show that it still be number one in your heart.
KEY SUCCESSFUL FACTORS
The key successful factors of Ferrari Sport Car may be divided into 3 main parts.
The key successful factors of Ferrari Sport Car may be divided into 3 main parts.
1. Well known by racing car
The leading Italian sport car is number one brand that well known and very famous in the world. Many people know this name (FERRARI) by sponsoring drivers and started manufacturing race cars. Formula one is the world Sport car Championship in the first year of its existence, in 1950. And importantly, Ferrari is the owner of lawn race cars. Moreover, it is like speed horse or dark horse in every racing.
2. Ferrari design
Ferrari design is one of the most important things that can attract the customer. The designer can design Ferrari Sport Car in many designs. Start by Ferrari shape that we can see in fierce or cruel car. Because of cruel car, it can spread their charm to the customer to attract it. Moreover, Ferrari Sport Car still be in sexy looking and conceal with luxury looking. Besides, the designer can explain Ferrari Sport Car with giving their feeling and emotional. As we can see, most of Ferrari Sport Car looks beautiful and handsome until many people can not own restrain.
3. Ferrari quality
Ferrari quality is one part of section that can still be famous and forever. Prancing Horse bring to our mind emotion that we feel about speed and sport car. For example, speed cars, Ferrari 458 Italy was created by Pinin Frina. He uses the engine v8; size 4.5 liters in direct injection system. It brings the power about 570 horse powers that can run around 9,000 per minutes. Moreover, it has high motive driver in 540 neuton per meter. In a part pf car spares, Ferrari uses the quality spares to the customer convenience. For example, car exhaust pipe; Ferrari uses stainless exhaust pipe and created Ferrari strength with carbon – fiber which it is soft weight (light weight). Tone of Ferrari can indicate in luxury and sexy car of the customer’s view. Most of all Ferrari will show with red tone because it can indicate hot, speed, sexy, and luxury car. Ferrari rapidity can compare with 400 of Prancing Horse’s power.
The leading Italian sport car is number one brand that well known and very famous in the world. Many people know this name (FERRARI) by sponsoring drivers and started manufacturing race cars. Formula one is the world Sport car Championship in the first year of its existence, in 1950. And importantly, Ferrari is the owner of lawn race cars. Moreover, it is like speed horse or dark horse in every racing.
2. Ferrari design
Ferrari design is one of the most important things that can attract the customer. The designer can design Ferrari Sport Car in many designs. Start by Ferrari shape that we can see in fierce or cruel car. Because of cruel car, it can spread their charm to the customer to attract it. Moreover, Ferrari Sport Car still be in sexy looking and conceal with luxury looking. Besides, the designer can explain Ferrari Sport Car with giving their feeling and emotional. As we can see, most of Ferrari Sport Car looks beautiful and handsome until many people can not own restrain.
3. Ferrari quality
Ferrari quality is one part of section that can still be famous and forever. Prancing Horse bring to our mind emotion that we feel about speed and sport car. For example, speed cars, Ferrari 458 Italy was created by Pinin Frina. He uses the engine v8; size 4.5 liters in direct injection system. It brings the power about 570 horse powers that can run around 9,000 per minutes. Moreover, it has high motive driver in 540 neuton per meter. In a part pf car spares, Ferrari uses the quality spares to the customer convenience. For example, car exhaust pipe; Ferrari uses stainless exhaust pipe and created Ferrari strength with carbon – fiber which it is soft weight (light weight). Tone of Ferrari can indicate in luxury and sexy car of the customer’s view. Most of all Ferrari will show with red tone because it can indicate hot, speed, sexy, and luxury car. Ferrari rapidity can compare with 400 of Prancing Horse’s power.
FERRARI SPORT CAR’S ADVERTISING ANALYSIS
** Ferrari Sport Commercial **
Promotion Strategy:
Example of Ferrari Sport Car Advertising Campaigns
This is amazing commercial advertisement of Ferrari Sport Car from television commercials. They realize to present as the continued branding strategy of Ferrari Sport Car.
In the commercial advertisement, they realize that the specific model and velocity of Super Sport Car as a unique selling point. Because of the feature of Ferrari Sport, it will be good looking in many designs such as luxury, sexy, wealthy, cruel, beautiful, and handsome car. Especially, it is a speed car like Prancing Horse. Moreover, most of tone or color of Ferrari Super Sport Car is red color that can increase their profit and attract the customer mind. Because of the hottest color, it looks like luxury or wealthy car that is appropriated with the high class person. And the same way, it indicated with adventurer or fighter on street or speedway. The excellent of Ferrari commercial advertisement use specific model and velocity of car that it is effect emotional impact directly. For the advertising aim of Ferrari are Reminder Advertising and Informative Advertising for buyer or customer.
9.8.52
PROMOTION STRATEGIES
What are key promotion strategies of the brand?
(What make the brand successful in terms of promotion strategy?)
In the part pf new generation and nimble time, Ferrari Sport Car uses the information speedway is a feature of Ferrari strategy both in appreciated customer needs to show their velocity.
--> Commercial Advertisement <--
The key promotion strategies of Ferrari Sport car that make the brand successful are specific model of sport car and speed car as a key promotion strategies by 3 main aims; brand awareness, brand image, and product positioning, via magazine, internet, and Ferrari Events.
** Magazines **
Some of the emotional in magazine that the official Ferrari chooses the enchanting snowy Alps for this exclusive photo shooting in the snow. Exceptional shots show the perfect combination of fashion and Ferrari style. The official report only on Ferrari.com
** Internet **Ferrari’s web site is one of the most important ways to use for advertising of Ferrari Company. In the internet can give the information and application for the customer. They realize about the customer needs, so they use excellent way that they use internet is a centre to meet and greet, share information, and give a comment about the innovation of Super Sport Car. Moreover, it is friendly way to join in their club. For example, Ferrari Club Thailand or in short FCT, they were founded in 1994 by a small group of enthusiastic members. FCT members include actors, engineers, architects, doctors, bankers, hoteliers and entrepreneurs.
** Ferrari Events **Ferrari Events is one of the best ways that can make the priority to profitability of their company and the customer too. Because of Ferrari Events, they would like to launch the product through the various events because it is very easy to the customer’s comment or need to give question. And importantly, the customer can touch and taste the real or a specific model of Super Sport Car. As we can see, Ferrari often shows their sexy, luxury, and beautiful car with events places.
Technical Partnerships
Ferrari has had a long standing relationship with Shell Oil. It is a technical partnership with Ferrari and Ducati to test as well as supply fuel and oils to the Formula One, MotoGP and World Super bike racing teams. For example, the Shell V-Power premium gasoline fuel has been developed with the many years of technical expertise between Shell and Ferrari.
Ferrari has had agreements to supply Formula One engines to a number of other teams over the years, and currently supply Scuderia Toro Rosso.
Thank you the information from
Reflection
Since, the first day until today that I studied this class and made this blog I meet a lot of obstacle. Sometimes, I felt discourage and don’t want to receive any thing about teacher taught because this class is about business or trade, I haven’t the knowledge about this; that is one of the reason of mind. But sometimes, I felt happily and lucky that I meet a good teacher like Ajarn GOB. Her efforts is good sample for general people that she do every way in her teaching and she would like to her students feel fun and join with her class. For the last, she does success in her intended in my thought because she can attract her student will be her mind.
สมัครสมาชิก:
บทความ (Atom)
